Marketwired IBM Consumer Survey Shows Decline of TV as Primary Media Device
Consumers in a Multiscreen World: A new global IBM survey shows the TV and the Internet are on equal footing as entertainment sources. 66 percent reported viewing from 1 to 4 hours of TV per day, vs. 60 percent who reported the same levels of personal Internet usage. Consumers are increasingly turning to online destinations like YouTube, MySpace, Facebook, games, or mobile entertainment vs. traditional television.      
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